Most of the time people put a URL as the QR code so they have records of when it’s scanned. I even heard of one firm where the staff had a competition to see who could get their QR code scanned the most.
But the problem with that is that firstly it doesn’t work if the user is off line, and secondly, you make the user perform an extra action to get to anything good.
What’s the alternative? You can embed several pieces of information including a URL in one code with a contact record (VCARD). Continue reading “QR codes on business cards should be contacts not URLs.”